Friday, 23 August 2013

Bikini Ready!

With summer just around the corner and Miami having just wrapped up with the 'Mercedes Benz Fashion Week: Swimwear 2014' we are buzzing with excitement about the new bikini styles that are about to drop in stores. Tshirt designs, neoprene and cutaway one pieces are just a few of this seasons on-trend looks that we here at the Launch office are currently loving; and that's not forgetting bright colours and bold prints! And girls whether you love them or hate them high-waisted bikinis bottoms are here to stay, with the majority of designers slipping them into their latest collections and lookbooks.

With many labels opting for either one or several of these amazing designs in their 2014 collections, we think it's time to start seeking out the perfect bikini for those long, lazy days spent at the beach!

Wednesday, 21 August 2013

Infatuated with IXIAH!

IXIAH describe themselves as a label that was created for 'those with an individualistic spirt who dare  to be different but not necessarily eccentric'. This talented new label consists of apparel as well as accessories that each have a unique style, as well as a hint of sophistication! IXIAH recently won SHOP Til You Drop magazine's 100squared Emerging Designer Search, and with talent like this we're not in the least bit surprised!

Ultimately, IXIAH have come to define their range as suitable for fashionistas who 'do not follow trends, but look for innovative designs with a strong and unique sense of style'. Follow the IXIAH team on Instagram @ixiah_thelabel to keep up to date with their latest collections and trends



Monday, 19 August 2013


The team at ROC eyewear have recently paired up with the gorgeous Elle Ferguson from 'They All Hate Us' and 'The Chronicles of Her' fashion blogger, Carmen, to shoot their latest collection 'STREET STYLE SS13/14'. Their latest collection is super stylish and with everything from funky coloured lens, to houndstooth print to classic tortoise shell styles, ROC has performed to perfection and created a collection where there's something for everyone.